Carson, CA

Case Study: 2015 Reebok CrossFit Games

  • Crossfit Games with Yellow Jacket
  • Crossfit Games with Black Jack
The Big Ass Fans were gathering points and that speaks for itself. We look for partners that can help elevate the spectator and athlete experience, and Big Ass Fans did just that. We hope to expand our involvement at our future events. Steve Weiss, corporate development, partnership and licensing

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Black Jack
Yellow Jacket


The world’s fittest athletes converge on the CrossFit Games annually to vie for the title of “The Fittest on Earth,” but harsh 90°F (32°C) Los Angeles temperatures and strenuous physical activities meant the heat was as grueling as the competition. The harsh July weather created discomfort and safety concerns for the 50,000 patrons. Spectators in the outdoor vendor village looked for ways to escape the heat, while athletes soaked towels in barrels of ice to cool off. The high-intensity event needed a cooling solution that could keep up with its active audience.


Big Ass Fans® brought strength and style with its epic lineup of portable fans. Ranging from 30-in (76cm) to 8-ft (2.4m) in diameter, these mobile fans cut through the heat to provide serious cooling relief. Powerful airflow and misting kits kept athletes cooler and more comfortable, while fan stations in spectator areas became gathering points for patrons to recharge. “The spectators and sponsors loved having the fans there,” said Corporate Development Director Steve Weiss. “They were super efficient and fit in perfectly with the look and feel of our event.”

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